With its case studies and insights, Loyalty Rules! constitutes an excellent practical guide for building and fostering loyalty within any organization.
—Andy Taylor, President and CEO, Enterprise Rent-A-Car
Reichheld's previous work proved that people and profits needn't be at odds—they can, in fact, be mutually supportive. Now, Loyalty Rules! provides the tools for leaders to implement this simple yet revolutionary concept and help ensure long-term success.
—Richard A. Gephardt, former United States Representative
Our philosophy is to develop mutually beneficial relationships with all of our stakeholders. For only if there is mutual benefit can the relationship result in loyalty or, equivalently, be sustainable over a long period of time. This book will help you achieve both.
—Jeffrey L. Bleustein, Retired Chairman and CEO, Harley-Davidson, Inc.