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Bain Book

Loyalty Rules!

Loyalty Rules!

How Today's Leaders Build Lasting Relationships

By Fred Reichheld

Loyalty Rules!

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About the Author

About the Author

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What Others Are Saying

What Others Are Saying

With its case studies and insights, Loyalty Rules! constitutes an excellent practical guide for building and fostering loyalty within any organization.

Andy Taylor, President and CEO, Enterprise Rent-A-Car

 

Reichheld's previous work proved that people and profits needn't be at odds—they can, in fact, be mutually supportive. Now, Loyalty Rules! provides the tools for leaders to implement this simple yet revolutionary concept and help ensure long-term success.

Richard A. Gephardt, former United States Representative

 

Our philosophy is to develop mutually beneficial relationships with all of our stakeholders. For only if there is mutual benefit can the relationship result in loyalty or, equivalently, be sustainable over a long period of time. This book will help you achieve both.

Jeffrey L. Bleustein, Retired Chairman and CEO, Harley-Davidson, Inc.

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