Bain Book

Winning in Turbulence

Winning in Turbulence

By Darrell Rigby 

Turbulence creates extraordinary threats and opportunities. Many companies won't survive, others will be considerably weakened, but some will rise to the top of their industries. What will separate the winners from the losers as the cycle plays out? What moves do you need to make now to ensure your company's survival—and its future success?

In Winning in Turbulence, Bain Partner Darrell Rigby argues that the right moves in a recession depend on where a company stands on three dimensions: how hard the industry is hit by the downturn, the company's strategic position, and the company's financial strength. The book identifies eight specific strategies and provides a powerful diagnostic tool for assessing which position matches your firm's current situation.

Based on Bain research and practical experience guiding hundreds of companies through previous downturns, the book shows how executives can create an action plan that takes the company from its current position in the downturn to a stronger leadership position when the economy recovers. Rigby provides practical tools to improve short-term flexibility, keep the business moving forward, and position for the future.

Concise and practical, Winning in Turbulence is the must-have guide for navigating through turbulent times—and succeeding as the economy improves.

About the Author

About the Author

Darrell Rigby

Darrell Rigby is a partner in the Boston office of Bain & Company and leader of the firm’s Global Innovation practice. For over 40 years, Darrell has worked with companies on innovation and growth strategies. His research is widely published in the Harvard Business Review, The Wall Street Journal, Bloomberg BusinessWeek, the Financial Times and more.

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