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Webinar

Break the Short-Term Earnings Trap: How to Invest in Customer Value

Bain's Rob Markey talks with the cofounders of Theta Equity about managing customer value for long-term success.

Webinar

Break the Short-Term Earnings Trap: How to Invest in Customer Value
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Too often, earnings and budgetary pressures trap company leaders into trading long-term customer value for short-term results. Rob Markey, a partner in Bain’s Customer Strategy & Marketing practice, and Theta Equity cofounders and marketing professors Peter Fader and Daniel McCarthy discuss how companies can avoid this trap.

Article

Are You Undervaluing Your Customers?

It's time to start measuring and managing their worth.

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