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Coronavirus Action Plan for B2B Commercial Leaders

Bain Partners Mark Kovac and Dianne Ledingham and Bain Advisor Linda Connly discuss how business leaders can best prepare for the economic effects of Covid-19.


Coronavirus Action Plan for B2B Commercial Leaders

Uncertainty and fear are understandable today, but there are concrete ways in which senior leaders can respond to the health crisis that will protect their teams and their businesses. Mark Kovac, the global leader of Bain’s B2B Commercial Excellence practice; Dianne Ledingham, a senior leader with Bain’s Commercial Excellence practice; and Bain Advisor Linda Connly hold a webinar to discuss practical measures that B2B commercial leaders can take to keep their businesses healthy throughout the Covid-19 pandemic and beyond.

See the results of polls from the webinar below (click to enlarge):

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As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.


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