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Brief

Cutting through the Digital Fog

Digitization is changing the way companies create, market, and distribute entertainment.

  • August 15, 2001
  • min read

Brief

Cutting through the Digital Fog

Digitization is changing the way companies create, market, and distribute entertainment. In 1999, radio programming and concert ticket sales captured 71% of the music industry's total profit pool. A major record label, taking the initiative today, could change that and gain a much greater share of the revenue and profits now going to broadcasters and retailers.

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