Brief

Cutting through the Digital Fog

Cutting through the Digital Fog

The way companies create, market, and distribute entertainment is changing.

  • Min. Lesezeit

Brief

Cutting through the Digital Fog
en

Digitization is changing the way companies create, market, and distribute entertainment. In 1999, radio programming and concert ticket sales captured 71% of the music industry's total profit pool. A major record label, taking the initiative today, could change that and gain a much greater share of the revenue and profits now going to broadcasters and retailers.

Download PDF

Möchten Sie mit uns in Kontakt bleiben?

Wir unterstützen Führungskräfte weltweit, die kritischen Themen in ihrem Unternehmen zu adressieren. Gemeinsam schaffen wir nachhaltige Veränderungen und Ergebnisse.