Interactive

Explore the B2B Elements of Value

What do your B2B customers value? Bain has identified 40 Elements of Value across five categories.

Interactive

Explore the B2B Elements of Value
Explore the B2B Elements of Value
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Elements of Value® Insights

What do customers want? Bain's Elements of Value® represent the deeper aspirations behind the purchasing decisions of B2B and B2C customers. Our insights explore the ways companies can go beyond price to offer more value.
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How We've Helped Clients

Sales and Marketing Our Pricing Volatility Playbook Helped a Market Leader Preserve Margins

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Change Management A Go-to-Market Redesign Helps a Tech Company Thrive

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Sales and Marketing Food Co. jump-starts growth with return to core brands

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