Brief

How to win--and retain--loyal customers in Asia and Australia

How to win--and retain--loyal customers in Asia and Australia

Service industries across the Asia-Pacific region-from banking to retailing to telecommunications—have profited from Asia's economic rise, but often at their customers' expense.

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Brief

How to win--and retain--loyal customers in Asia and Australia
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Service industries across the Asia-Pacific region-from banking to retailing to telecommunications—have profited from Asia's economic rise, but often at their customers' expense. Research conducted by Bain & Company over the past decade has found that a passionate commitment to building and sustaining customer advocacy is vital for any company striving for lasting revenue growth and profitability. Service businesses have a deep-rooted problem with customer loyalty—one that they're just beginning to recognize.

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