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Video

Karsten Fruechtl: Simple and Digital

Products and customer episodes are the core of a simple and digital transformation.

Video

Karsten Fruechtl: Simple and Digital
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Products and customer episodes are the core of a simple and digital transformation. Karsten Fruechtl, a partner with Bain's Customer Strategy & Marketing practice, discusses how applying simple and digital principles can help companies meet consumers' expectations in a digital world.

Read the Bain Brief: Simple and Digital

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