Laurent-Pierre Baculard: Repremiumizing Telcos - Bain & Company

Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

Video

Laurent-Pierre Baculard: Repremiumizing Telcos

Telcos in Europe will need to regain premium status to remain competitive.

  • June 08, 2015

Video

Laurent-Pierre Baculard: Repremiumizing Telcos

Consumers are increasingly dependent on their digital networks, and some are willing to pay more for premium service. This presents an opportunity for telecommunications operators in Europe that have been competing on price over the past decade and are realizing that strategy is no longer sustainable, says Laurent-Pierre Baculard, who leads Bain's Telecommunications practice in Europe, the Middle East and Africa.

Read the related Bain Brief: Repremiumization: The way up for Europe’s telcos

Tags

Want to continue the conversation?

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results.