Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

World Economic Forum

Personal data: The emergence of a new asset class

Personal data could become an asset class, but government and industry leaders must first address fears about misuse.

  • February 07, 2011
  • min read


Personal data: The emergence of a new asset class

The mountain of personal data about each of us is growing larger—and more valuable—every day. Indeed, personal data will soon emerge as a new asset class, but only if new legal, cultural, technological and economic infrastructures also arise to address concerns over potential misuse.

Bain & Company collaborated with the World Economic Forum to develop a guiding set of global principles to help in the evolution of a balanced personal data ecosystem.

Download the full report.


Want to continue the conversation?

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results.