Instead of making incremental improvements, sustainability leaders will take a more transformational approach—envisioning their future in a truly sustainable economy and then crafting an objective to fit that vision. In fact, according to a recent Bain & Company survey, the share of companies that have adopted a truly transformative sustainability aspiration will nearly triple over the next five years, from 9% to 26%.
Jenny Davis-Peccoud is the global practice leader of Bain’s Sustainability & Corporate Responsibility practice. She is based in Amsterdam. Michael Jongeneel is a Bain partner in Amsterdam.