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Report

Unlocking the Digital Opportunity in India

A new wave of Internet users offers a $50 billion opportunity.

  • August 14, 2018
  • min read

Report

Unlocking the Digital Opportunity in India

In the past few years, India has made significant improvements in Internet access. Smartphone and data prices have come down too, but large socioeconomic disparities still exist among India's Internet users.

The next phase of innovation in India should serve the 500 million people who will soon go online for the first time. We outline how companies can overcome the barriers and seize the $50 billion opportunity in this next wave of online users.

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