Over the next decade, nearly three out of four companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition, facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today.
Unstoppable shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Drawing on extensive research, including more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, it shows readers how to recognize when the core needs reinvention and how to deploy the "hidden assets" that can be the basis for tomorrow's growth.
Building on the author Chris Zook's previous books, Profit from the Core and Beyond the Core, Unstoppable shows how any company whose growth formula of the past is reaching a limit can transform itself to become truly unstoppable.