Article

Waiting for the home networking guy

As digital media technology finds more locations within the home, and becomes increasingly complex, there's a growing need for technical experts to help make it all work together.

By Ron Kermisch, Josh Chernoff, and Dianne Ledingham

Published on June 03, 2008
min read


Anyone who has taken a do-it-yourself approach to home networking gets exactly why we need Best Buy's Geek Squad. As digital media technology finds more locations within the home, and becomes increasingly complex, there's a growing need for technical experts to help make it all work together. Today's homes have begun to resemble small businesses, with multiple networked computers and increasingly networked devices like printers and entertainment systems. It's no surprise that Geek Squad, which pioneered the business of dispatching a national network of trained technicians, has built a highly visible service brand that positions Best Buy for the future. Read the full article on BusinessWeek.com

Anyone who has taken a do-it-yourself approach to home networking gets exactly why we need Best Buy's Geek Squad. As digital media technology finds more locations within the home, and becomes increasingly complex, there's a growing need for technical experts to help make it all work together.

Today's homes have begun to resemble small businesses, with multiple networked computers and increasingly networked devices like printers and entertainment systems. It's no surprise that Geek Squad, which pioneered the business of dispatching a national network of trained technicians, has built a highly visible service brand that positions Best Buy for the future.

Read the full article on BusinessWeek.com