A new pharma launch paradigm: From one size fits all to a tailored product approach - Bain Brief - Bain & Company

Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

Video

Webinar: A new pharma launch paradigm

Michael Kunst and Rafael Natanek discuss how pharmaceutical companies can launch successful products in a market with higher hurdles to access and increased competition.

  • June 13, 2013

Video

Webinar: A new pharma launch paradigm

Market access restrictions and fragmented pipelines are creating challenges for pharmaceutical companies trying to introduce new products. Successful pharmaceutical companies are tailoring their launches to one of four product archetypes and retooling their organizations into Launch Factories better adapted to a world of smaller, continuous product releases.

In this webinar, Michael Kunst and Rafael Natanek, co-authors of "A new pharma launch paradigm: From one size fits all to a tailored product approach," discuss how pharmaceutical companies can react to these market shifts and introduce winning products. 

Tags

Want to continue the conversation?

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results.