Video

Webinar: A new pharma launch paradigm

Michael Kunst and Rafael Natanek discuss how pharmaceutical companies can launch successful products in a market with higher hurdles to access and increased competition.

Video

Webinar: A new pharma launch paradigm
en

Market access restrictions and fragmented pipelines are creating challenges for pharmaceutical companies trying to introduce new products. Successful pharmaceutical companies are tailoring their launches to one of four product archetypes and retooling their organizations into Launch Factories better adapted to a world of smaller, continuous product releases.

In this webinar, Michael Kunst and Rafael Natanek, co-authors of "A new pharma launch paradigm: From one size fits all to a tailored product approach," discuss how pharmaceutical companies can react to these market shifts and introduce winning products. 

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