When companies look into the future, many will see that their only option for becoming sustainable is to make a drastic shift in direction. A Bain & Company survey found that 90% of companies feel they need to change their core business model at least somewhat in order to operate in a truly sustainable economy, and 38% of companies feel that their core business model will need to change radically.
Jenny Davis-Peccoud is the global practice leader of Bain’s Sustainability & Corporate Responsibility practice. She is based in Amsterdam. Sasha Duchnowski is a Bain partner in Chicago.