With the uncertainty of the holiday season it’s key for retailers, brands, and consumer products companies to adapt and put consumers at the forefront of their decision making. Bain’s Aaron Cheris, Fred Reichheld, and Darci Darnell discuss the holiday shopping outlook and outline what it will take for retailers to successfully navigate the unique ups and downs of the upcoming holiday season.
2021 Holiday Shopping Outlook
Bain forecasts 7% growth in US retail sales this holiday season.
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