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Consumers Don’t Mind Getting a Used Vehicle through a Car Subscription

Most consumers don’t demand that vehicle subscription services offer a brand-new car, as long as it’s well maintained and relatively young.

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Consumers Don’t Mind Getting a Used Vehicle through a Car Subscription
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The vast majority of consumers are open to driving a well-maintained, young (up to three years old) used car through a vehicle subscription service, according to a Bain & Company survey of 1,500 automotive consumers last year in Germany, the US, and China. Fewer than 15% of consumers in each country said they’d accept only a new car.

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Companies that balance consumer preferences and sound finances can turn vehicle subscription services into money makers.

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