Snap Chart
The vast majority of consumers are open to driving a well-maintained, young (up to three years old) used car through a vehicle subscription service, according to a Bain & Company survey of 1,500 automotive consumers last year in Germany, the US, and China. Fewer than 15% of consumers in each country said they’d accept only a new car.
Car Subscription Services 2.0: How to Win the Race
Companies that balance consumer preferences and sound finances can turn vehicle subscription services into money makers.