Defining Singles Day Success in 2021

Bain Partners Melanie Sanders and James Yang discuss this key event in the Chinese, and global, market and how retailers can succeed amid the change.


Defining Singles Day Success in 2021

Singles Day in China is the annual shopping festival that dwarfs all other retail events across the globe. Retailers used to posting large sales will see the rules of the game change as the event matures and customer acquisition gets harder. In this webinar, Bain's Melanie Sanders and James Yang, partners in our Retail practice, discuss their perspectives on how retailers can find success through this evolving dynamic by creating deep consumer loyalty that will outlast the benefits of undifferentiated discounting.

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China Retail: A New Definition of Singles Day Success

Prioritizing customer loyalty can rebalance growth during the world’s biggest shopping festival (and beyond).

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