James
James Yang is a partner in our Consumer Products, Retail and Strategy practices, based in Hong Kong.
With more than a decade of consulting and industry experience, James specializes in customer strategy, organization transformation, sales effectiveness and omnichannel redesign. His client portfolio spans sectors including grocery, apparel, wine and spirits, as well as consumer-facing sectors across Greater China and APAC.
He previously served as a partner in the retail and consumer goods practices of another top consulting firm.
He holds a B.S. in Biomedical Engineering from Northwestern University.
James is fluent in English, Mandarin Chinese and Cantonese.
Recent Insights
- “Unpacking Asia-Pacific Consumers’ New Love Affair with Sustainability,” Report, 2022년6월3일
- “아시아 태평양 ESG 소비자 보고서 ,” Infographic, 2022년4월29일
- “Chinese Retail Must Adapt as Singles Day Matures,” Fortune, 2021년11월10일, Article
- “Defining Singles Day Success in 2021,” Webinar, 2021년10월26일
- “China Retail: A New Definition of Singles Day Success ,” Retail Holiday Newsletter, 2021년10월19일, Brief