Pricing actions that companies take now will have effects that last long after the current downturn. Bain Partners Ron Kermisch, Justin Murphy and David Burns discuss what companies can do now to preserve price integrity and protect margins while retooling for the future.
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As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.