Derek Deng
파트너,
Head of our Greater China Consumer Products Practice
Derek
Derek Deng is a senior partner and head of the Consumer Products practice in Greater China. He is also a member of our Private Equity and Mergers & Acquisitions practices.
Derek has more than 20 years of industry and management consulting experience. He advises clients across a range of industries, including consumer products, private equity, industrial goods & services, and financial services. He holds deep expertise in strategy, organization, digitalization, mergers & acquisitions, customer strategy & marketing and performance improvement.
Derek is the co-author of Bain's annual "China Shopper Report," "Future Consumer Economies," and the Bain-Tmall series of reports. His insights and byline articles are extensively quoted by international and domestic mainstream media, including Reuters, Bloomberg Businessweek, Caijing Magazine, China Daily, National Business Daily, and more.
Prior to joining Bain in 2009, Derek was a Vice President in Corporate Banking at HSBC.
He holds an MBA from the University of Chicago and a BA in Business Administration from Peking University.
Recent Insights
- “Adapting to Channel Evolution: Opportunities and Challenges for FMCG ,” Report, 2025년12월9일
- “China’s Global Push in Retail: What Executives Need to Know,” Brief, 2025년10월30일
- “Striving for Growth: FMCG Consumption Improves, Giving Way to Cautious Optimism for 2025,” Report, 2025년6월11일
- “Takeaways for Asia-Pacific from Bain’s 2025 Consumer Product Report,” Webinar, 2025년3월3일
- “Adapting to Change: The New Consumer Dynamics in China’s FMCG Sector,” Report, 2025년2월21일