Paul
전문 분야
Paul Markowitz is a principal in Bain & Company's Advanced Analytics Group, based in the firm's Boston office.
As a recognized expert in marketing science and strategy, Paul leads teams across Bain's global offices in the development and execution of advanced analytic approaches, using a combination of primary market research, CRM, web log and other data. He is a leading expert in the application of conjoint analysis to deliver meaningful business results.
Paul supports cases with expert advice in research design, survey and sampling advice and advanced analytics. He has expertise in advanced applications in customer segmentation, data mining, experimental design, discrete choice, modern statistical methods including hierarchical Bayes random effects models and complex menu-based designs, pricing studies, predictive analytics and new product development.
Paul has contributed to multiple conference presentations and journal articles.
Prior to joining Bain in 2012, Paul was a partner at Lippincott and Oliver Wyman, where he lead the marketing science practice.
He has a PhD in economics from Brown University.
Recent Insights
- “Choosing Between Primary Research and In-Market Tests,” Expert Commentary, 2017년10월5일, Article
- “Choose Your Weapon: Prediction or Prescription,” Expert Commentary, 2017년8월16일, Article
- “Learn the Essential Practices of Highly Effective Analytics Teams,” Expert Commentary, 2016년11월16일, Article
- “Understanding Sample Sizes for Multivariate In-Market Tests,” Expert Commentary, 2016년7월15일, Article
- “A/B and Multivariate In-Market Testing: What's the Difference?,” Expert Commentary, 2016년7월13일, Article