사례 연구

Market rewards media company's long-term planning

This media company needed a long-term strategy to respond to changes in the market. After the company adopted Bain's recommended short-term and long-term strategies, the company's stock price rose more than twice the market index.

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한눈에 보기

  • 20% rise in EBITDA returns in two years
  • 2.3x stock price improvement since announcement of major merger

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The Situation

The media industry was changing quickly, and BroadcastCo* wanted to be ready for the future.

BroadcastCo was a stable and profitable company that needed a winning long-term strategy to survive stiffening competition and a fast-shifting market.

The company's business model needed to adapt to the short-term advance of cable networks and the long-term convergence of various media outlets. BroadcastCo asked Bain to develop scenarios for assessing which cable/broadcast models will be the winners and losers in the future. It also asked Bain to evaluate long-term options for the company's entire portfolio.

Our Approach

Bain evaluated multiple scenarios to determine which content, demographic and organizational approach would win or lose in the future.

Our Recommendations

Bain recommended short-term actions to slim down the organization with an eye to long-term consolidation.

The Results

Based on the "winning" scenarios, BroadcastCo pursued dual short- and long-term value creation strategies.

 

* We take our clients' confidentiality seriously. While we've changed their names, the results are real. 

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