베인은 홈페이지 기능 및 성능 개선을 위해 쿠키를 사용합니다. 이와 관련된 더 많은 정보는 개인정보 메뉴에서 확인하실 수 있습니다. 이 웹사이트를 계속 사용하시면 쿠키 사용에 동의하신 것으로 간주됩니다. 

사례 연구

Market rewards media company's long-term planning

This media company needed a long-term strategy to respond to changes in the market. After the company adopted Bain's recommended short-term and long-term strategies, the company's stock price rose more than twice the market index.

  • 읽기 소요시간

한눈에 보기

  • 20% rise in EBITDA returns in two years
  • 2.3x stock price improvement since announcement of major merger

전체보기

The Situation

The media industry was changing quickly, and BroadcastCo* wanted to be ready for the future.

BroadcastCo was a stable and profitable company that needed a winning long-term strategy to survive stiffening competition and a fast-shifting market.

The company's business model needed to adapt to the short-term advance of cable networks and the long-term convergence of various media outlets. BroadcastCo asked Bain to develop scenarios for assessing which cable/broadcast models will be the winners and losers in the future. It also asked Bain to evaluate long-term options for the company's entire portfolio.

Our Approach

Bain evaluated multiple scenarios to determine which content, demographic and organizational approach would win or lose in the future.

Our Recommendations

Bain recommended short-term actions to slim down the organization with an eye to long-term consolidation.

The Results

Based on the "winning" scenarios, BroadcastCo pursued dual short- and long-term value creation strategies.

 

* We take our clients' confidentiality seriously. While we've changed their names, the results are real. 

베인에 궁금하신 점이 있으신가요?

베인은 글로벌 리더들이 중요한 이슈를 해결하고 기회를 놓치지 않도록 지원합니다. 고객사와 협력하여 지속되는 변화와 성과를 창출합니다.