Étude de cas
En un coup d’oeil
The media industry was changing quickly, and BroadcastCo* wanted to be ready for the future.
BroadcastCo was a stable and profitable company that needed a winning long-term strategy to survive stiffening competition and a fast-shifting market.
The company's business model needed to adapt to the short-term advance of cable networks and the long-term convergence of various media outlets. BroadcastCo asked Bain to develop scenarios for assessing which cable/broadcast models will be the winners and losers in the future. It also asked Bain to evaluate long-term options for the company's entire portfolio.
Bain evaluated multiple scenarios to determine which content, demographic and organizational approach would win or lose in the future.
Bain recommended short-term actions to slim down the organization with an eye to long-term consolidation.
Based on the "winning" scenarios, BroadcastCo pursued dual short- and long-term value creation strategies.