Press release
Bain & Company's annual survey of more than 7,000 consumers in Europe, the US and the BRICS countries gives a clear picture of the audience for the third wave of media. A new segment of content consumers, mostly under the age of 25 but also some who are older, prefer digital media.
In developed economies, 63% of adults over 35 watch videos online, 93% listen to digital music and 34% read e-books. The third-wave video game Candy Crush Saga went from 100 million monthly unique users to 350 million in one year.
(Full press release only available in Turkish)
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Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.
Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.