Consumer Goods and Retail expert with experience in emerging and developed markets
Within the consumer products space, Alexander works primarily with leading food, beverages, home and personal care companies and insurgent brands on corporate strategy and commercial projects (post-merger integration, route-to-market, marketing and brand strategy, new brands launch, etc.).
Within the retail space, Alexander works primarily with grocery clients on strategy and commercial projects.
Alexander holds deep expertise in a wide range of strategic areas, including corporate strategy, category management, pricing/promo effectiveness, customer value proposition development, brand portfolio and marketing strategy, route-to-market and post-merger integration.
Alexander has degrees in corporate finance and mathematical modelling.