Eleonora Nazander
Expert Senior Manager, Data Science,
Data Science
About Eleonora
Expertise
- Co-author of Making Friends with Collinearity: How Driver Interactions Can Inform Targeted Interventions Making Friends with Collinearity: How Driver Interactions Can Inform Targeted Interventions https://www.bain.com/insights/making-friends-with-collinearity-how-driver-interactions-can-inform-targeted-interventions/
- 12+ year of experience in consulting and analytics
Eleonora Nazander is a member of our AI, Insights, and Solutions practice, serving clients across North America.
Eleonora has broad experience in customer analytics, data science, and data visualization. Her areas of expertise include location intelligence, experimental design, customer segmentation, value proposition design (conjoint analysis), NPS driver analysis, and demand forecasting. Her work spans multiple industries, with a particular focus on retail.
Her data visualization projects have received Viz of the Day recognition from Tableau and have been featured in Visual Capitalist.
Prior to joining Bain, Eleonora worked as a Data Scientist and Global Leadership Trainee at Stora Enso, a leading provider of renewable products in packaging, biomaterials, and wooden construction.
Eleonora holds a Master’s degree in Information and Service Management from Aalto University School of Business, Finland.
Recent Insights
- “Making Friends with Collinearity: How Driver Interactions Can Inform Targeted Interventions,” Expert Commentary, May 2023, Brief
- “Mission Possible: Driver Analysis with Collinear Variables ,” Expert Commentary, November 2022, Brief