About John Expertise Digital Sales and Marketing Dynamic Marketing Optimization Recent Insights “Immediate Actions to Strengthen Your Marketing Plan,” Webinar, April 2020 “Ample Data, Often Free, Can Predict Consumer Behavior Through the Covid-19 Crisis,” Brief, April 2020 “Turning Measurement into a Marketing Advantage,” Snap Chart, April 2019 “The Measurement Advantage,” Brief, March 2019 “The Future of Marketing in Consumer Products,” Brief, November 2018