Mario Haeuptli is a partner based in Bain & Company's Zurich office. He is an expert in the firm's Consumer Products and Retail practices and specializes in customer strategy, commercial excellence and Agile Innovation across industries.
He has almost 20 years of management consulting experience.
Mario advises clients across a wide range of topics, with deep experience in transformation programs, the development of growth strategies, as well as operational and organizational improvement efforts.
Mario studied at the University of St. Gallen and earned a PhD from the University of Zurich
- “How Customer-Led Category Management Can Transform Retail,” Article, May 2021
- “How Companies Can Keep Up with Shoppers’ Accelerating Use of Mobile,” Snap Chart, March 2020
- “Your Customers Put Mobile First. Do You?,” Brief, December 2019
- “Smart Shopper Marketing: The digital key to more customer proximity,” Brief, December 2018