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Sandeep Heda

Partner, Atlanta

About Sandeep

Sandeep Heda is a partner in Bain & Company's Atlanta office. He is a leader in Bain's Retail and Customer Strategy & Marketing practices with deep expertise in the Pricing sector.

Sandeep has more than 10 years of management consulting experience, advising clients across industries including consumer products and industrial goods and services. He has extensive experience in internal and adjacency growth strategies, customer merchandising, pricing, performance improvement and corporate turnarounds.

Sandeep is also an active member of the firm's Private Equity practice, executing due diligence on potential acquisitions and conducting sector screens.

While at Bain, Sandeep has been a guest lecturer on pricing strategy at Duke University’s Fuqua School of Business. He has worked for extended periods in Bain's San Francisco and Southeast Asia offices and is currently a leader of Bain Atlanta’s associate consultant recruiting program.

Sandeep graduated summa cum laude from Emory University with a Bachelor's degree in Business Administration and a BA in Economics. He received his MBA from the Wharton School of Business in 2007, where he graduated as a Palmer Scholar and Joseph Wharton Scholar. While at Wharton, Sandeep worked in the Investment Banking Division of Goldman Sachs in New York City.

Bain Partner Sandeep Heda outlines four key areas where retailers can focus to improve price perception.

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