Vijay Vishwanath is a director in the Boston office of Bain & Company and a leader in the firm’s Consumer Products practice. He has worked with many of the world’s leading consumer products companies and brands.
Vijay has led a number of assignments in the consumer products area, covering a range of issues including corporate and business unit strategy, portfolio optimization, growth, pricing, marketing spending and optimization, trade and channel management, and cost reduction across the entire value chain.
Vijay formerly served as the leader for Bain's Global Consumer Products practice. In addition to consumer products, Vijay has worked with several healthcare companies on issues of marketing, branding and consumer strategies.
His recent projects have included helping a large North American food company realize significant profit growth in its portfolio through growth and cost reduction, developing and completing a multi-year financial and strategic turnaround for a leading HBA company, helping a household product company dramatically turnaround its profit performance and developing a winning trade program for a food company.
Vijay has written several articles on a variety of consumer product issues. His article, Your brand’s best strategy, first appeared in the May-June 1997 Harvard Business Review and has been instrumental in driving strategy at several consumer product companies. He has been a regular contributor to the Harvard Business Review and other publications. In addition, he has spoken on the topic of growth and winning brand strategies to several audiences in the US, Europe, China, SE Asia and Latin America.
Prior to joining Bain, Vijay worked at Procter & Gamble. He earned an MBA from Harvard Business School and is a graduate of the University of Texas at Austin, where he received a bachelor of science in chemical engineering.
- “Deconstructing the Digital Agenda in Consumer Products,” Brief, March 2017
- “Labels Matter: What Keeps Brands Winning in Consumer Products,” Forbes.com, July 2015, Article
- “Winning with Brands,” Brief, June 2015
- “Of note: Buy local (or not),” Article, October 2014
- “Of note: Winning with consumers in emerging markets,” Article, November 2013