Wade Cruse is a partner based in Bain & Company’s Singapore office.
Wade brings a deep, practical focus to his clients that is rooted in more than two decades of experience as an industry executive and consultant. He spent the early part of his career working in the U.S. in the steel and chemical industries.
Since 2000, Wade has lived and worked primarily in Southeast Asia, but also in Europe, where he spent several years serving clients while based in Bain’s London office. Wade also has considerable experience in other major markets, including China, India, Japan, Australia and the Middle East.
As a member of Bain’s Strategy practice, Wade has worked with clients across a wide range of industries. His strategy experience spans a full range of topics, from corporate strategy to market entry to growth strategy. Wade has also had the privilege of serving several of Bain’s high-profile transformation efforts with some of our best and most well-known clients.
Wade is currently focused primarily on financial services (banking and insurance) and industrial goods & services companies, though he also has deep experience in technology, particularly in the semiconductor and hardware industries. He is the former head of Bain’s Advanced Manufacturing & Services, Energy & Natural Resources, Telecom, Media and Technology practices in Southeast Asia.
Outside of Bain, Wade serves on the Board of Directors of NTUC Unity Healthcare, a social enterprise focused on delivering affordable healthcare services in Singapore. He also serves as an independent expert on the National Productivity and Continuing Education Council (NPCEC), a government council convened to improve the productivity of companies in Singapore.
Prior to joining Bain, Wade worked in research & development in the chemicals industry and in operations and management in the steel industry. He was an early member of two start-up steel mini-mills in the mid-1990s in the U.S.
Wade earned his Bachelor of Science degree in Materials Science & Engineering from Lehigh University and a Masters of Business Administration from the Harvard Business School.
- “Virtual Selling Has Become Simply Selling ,” Brief, April 2021
- “Capturing Value through Pricing,” Webinar, February 2021
- “B2B Go-to-Market in the New World,” Webinar, November 2020
- “Keep the Sales Teams Reassured and Humming,” Brief, April 2020
- “Preserving Revenues in B2B Markets as Covid-19 Spreads,” Brief, March 2020