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Reuters

U.S. cable companies' wireless entry paves way for 'quad' play

U.S. cable companies' wireless entry paves way for 'quad' play

  • June 30, 2017
  • min read

Reuters

U.S. cable companies' wireless entry paves way for 'quad' play

Markets where quad-play has taken off have all had either an incumbent that was losing share or an aggressive new challenger that won customers through significant discounting. In the United States, that disruptor could soon be a cable company.

"We're really at an inflection point now," said Mark Bower, a partner with Bain & Company.