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Private Equity Ready Once Again to Try On Niche Apparel Brands

Private Equity Ready Once Again to Try On Niche Apparel Brands

Private-equity investing in smaller niche apparel brands fell out of fashion in recent years, affected by a retail industry undergoing a dramatic shakeout. But as consumer confidence improves and digitally driven brands mature, some investors see fresh opportunity in the sector.

  • August 13, 2018
  • min read

WSJ Pro

Private Equity Ready Once Again to Try On Niche Apparel Brands

Industry experts also say that evolving shopping behavior continues to pave the road for different types of retail opportunities.

“While online sales and penetration of apparel and accessories continue to grow, there’s still a vast amount of shopping that happens in stores,” said Suzanne Tager, a senior director with Bain & Company’s Retail and Consumer Products practices.

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