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      Solution

      Customer Experience Leadership

      Customer Experience Leadership

      Pinpoint the customer experience improvements that produce outsized results

      Our Impact

      20-30%
      increase in NPS
      20%
      reduction in customer attrition
      50%
      reduction in process complexity and costs

      You don’t have to choose between improving the customer experience and lowering customer service costs.  You can drive loyalty up and costs down through a rock-solid understanding of the impact different experiences have on customer lifetime value, and how that compares to competitors. With the right tools in place, you can assess the potential impact of any improvements you make on the path to customer experience excellence.

      Customer Experience Leadership trains a high-powered lens on your customer interactions, revealing which processes work best, which need improvement and which adjustments will have the biggest effect on your financial performance. We couple these insights with an equally methodical assessment of the costs of each possible transformation initiative, so you can prioritize based on your needs. We’ll build a detailed plan for your transformation journey; our unique Roadmap to Customer Leadership approach prioritizes your objectives and charts your projects from initial sprints to customer adoption at scale.

      Our Elements of Value® framework guides your decision-making by revealing precisely which factors matter most to your customers. And our NPS Prism® benchmarking service helps you execute your customer experience strategy at the “customer episode” level, so you channel your resources to improving the specific interactions that shape the overall customer experience.

      Read more Read less

      How We Can Help

      How We Can Help

      Consumer Elements of Value®

      Understanding what your customers truly value helps you differentiate your offering and gives you more pricing power and bigger market share. Elements of Value identifies what matters most and helps you deliver it effectively.

      Learn more

      NPS Prism®

      A unique customer experience benchmarking service that provides actionable insights and analysis to guide your creation of game-changing customer experiences.

      Learn more

      Winning on Purpose

      A must-read story and your indispensable guide for inspiring customer love within your own teams and utilizing Net Promoter to achieve both personal and business success. Available now!

      Learn more

      Client Results

      Telecommunications

      Customer segmentation aligns TelecomCo's growth strategy with consumers' needs
      A major Asia-Pacific telecommunications company set ambitious growth targets for its enterprise division, but revenue continued declining. By segmenting its large enterprise customers and developing strategies tied to their changing Internet-based needs we helped TelecomCo meet—and even exceed—its initial revenue goals, and maintain its leadership in the fast-evolving communication services marketplace.

      Financial Services

      Bank gets back to basics to protect customer base
      Bain helped our client, a leading Asian bank which was losing market share, upgrade service delivery to retain customers, resulting in a five percent turnaround in market share and 30 percent profit growth.

      Insights

      Strategy
      Human Insights at Speed, with AI
      Input from customers is the cornerstone of innovation. AI is accelerating and expanding how it is gathered and applied.
      Innovation Report
      Customer Experience
      Customers Want Relationships, Not Just Easy Experiences
      Five notable trends are shaping the future of CX.
      Brief
      Net Promoter System®
      Customer Experience Management
      A Customer Experience Management (CXM) Program is how a business oversees its interactions with customers.
      Management Tools

      Featured Team Members

      Headshot of Gerard du Toit

      Gerard du Toit Partner Boston

      Headshot of Tevia Segovia

      Tevia Segovia Partner New York

      Headshot of Rob Markey

      Rob Markey Advisory Partner Boston

      Headshot of Jordi Gonzalez

      Jordi Gonzalez Associate Partner Tokyo

      Ready to talk?

      We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

      Net Promoter®, NPS®, NPS Prism®, Net Promoter System®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ is a service mark of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Elements of Value® is a registered trademark of Bain & Company, Inc.

      Stay ahead in a rapidly changing world. Subscribe to Bain Insights, our monthly look at the critical issues facing global businesses.

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