Vantage is a comprehensive solution that helps you not only develop the most successful footprint strategy but also accelerate its execution. Developed in our exclusive partnership with Carto, and backed by our firm’s legendary retail knowledge and development playbooks, Vantage helps you locate the right type of store at precisely the right place.
Powering this tool is an extensive library of advanced datasets with global coverage built into the platform that our team will custom-tailor for your brand’s unique purposes, augmenting them with new sources as necessary. Vantage then applies cutting-edge machine learning analytics to these datasets, testing hundreds of variables with a customizable sequence of algorithms to generate site-specific predictions. Like the datasets themselves, our models are carefully tailored for your specific brand, assets, and strategies.
Central to Vantage is a dynamic, user-friendly dashboard that enables you to explore the potential impact of your company’s strategies on site selection and store formats. Cloud-based and accessible to stakeholders with specified user rights, the dashboard lets you visualize the results of your location decisions before you make them.
Vantage allows you to test and model a variety of site-selection scenarios at the most granular level, gaining an unparalleled understanding of store performance, sales cannibalization, and optimal store format. Questions that Vantage can answer for you include: Are my stores performing as well as expected? Is this a good site to build a new store? What returns can I expect? How would changes at this site impact my existing stores? For a given market, how can I optimize my footprint? And which stores should I close or open?
Vantage can be configured to automatically refresh itself with new data whenever it becomes available, be it overnight, monthly, or a on a quarterly basis. To make certain the solution will work for you, we will co-develop it will all the key stakeholders in your organization, aligning it to the needs of your operators, marketing and legal teams, finance departments, and data scientists.
With Vantage, your experimentation can be continuous. Unlike other providers offering a one-off report, the Vantage toolkit will stay with you and deliver fresh insights long after our engagement ends, in keeping with our firm's objective to build and strengthen our client's capabilities.