Location is everything. Now more than ever, retailers need to get it right. Vantage not only helps you identify optimal sites for your business—it helps you rethink every facet of your existing geographic footprint.
The retail industry has entered an era of unprecedented innovation and change. The growing role of digital technology and rapid shifts in customer behavior have led brands to rethink their physical footprint. Retailers are transforming their physical assets, testing new formats that redefine the “store of the future.” Amid a global shift to e-commerce, how can you adapt your network of physical locations?
Our answer is Vantage, a cutting-edge location intelligence solution you can deploy everywhere in the world. It combines our firm’s trademark strategic thinking with advanced analysis to support your footprint decisions. Our team will augment our well-known industry expertise with geospatial data and proprietary algorithms to reveal value wherever it may hide. More than just a tool, Vantage makes visible the forces and trends that predict which of your stores will thrive, which are eating into each other’s business, and which don’t yet exist — but should.
Vantage’s user-friendly data visualizations allow you to explore the key financial data for each of your existing locations. Site by site, you can see how proximity to other points of interest—department stores, restaurants, etc.—affects the foot traffic that drives performance. These insights will help you identify optimal new locations and test their value in real time. Vantage can help orchestrate an expansion or reorganization of your brick-and-mortar operations, or monitor your existing footprint to determine how well it meets evolving customer demands.
Under more pressure than ever before, leading retailers are remodeling physical assets to support new customer experiences. Vantage lets you test these and other store-based fulfillment options, so you can experiment and identify the real-estate solutions that will best complement your online sales and brand power.
Now is the time to assess the health of your existing footprint, pilot new site formats, and prepare to scale innovations that show the most promise. Vantage enables you to make smart choices about the position and design of your company’s locations.