Video

Eric Almquist: Maximizing Marketing Effectiveness with Experimental Design

In this short video, Eric Almquist, a partner in Bain's Customer Strategy & Marketing practice, discusses experimental design can help companies learn more about their customers, faster.

Par Eric Almquist

Video

Eric Almquist: Maximizing Marketing Effectiveness with Experimental Design
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
  • Chapters
  • descriptions off, selected
  • captions off, selected
    en

    Experimental design massively and deliberately increases the amount of variance in direct marketing campaigns. In this short video, Eric Almquist, a partner in Bain's Customer Strategy & Marketing practice, discusses how this technique can help companies learn more about their customers, faster.

    Read the Bain Brief: Act now! Triple your direct marketing effectiveness

    First published in décembre 2014
    Mots clés

    Comment nous avons aidé nos clients

    Advanced Analytics A Digital-First Bank Finds a Customer-Driven Path to Profitability

    Lire l’étude de cas

    Stratégie Client et Marketing Direct marketing excellence through experimental design

    Lire l’étude de cas

    Advanced Analytics Advanced Analytics powers up UtilityCo’s reliability, and customers notice

    Lire l’étude de cas

    Vous souhaitez continuer cette conversation ?

    Nous aidons des dirigeants du monde entier à matérialiser des impacts et des résultats pérennes et créateurs de valeur dans leurs organisations.

    Contacter Bain

    Comment pouvons-nous vous aider ?

    Voir tous les bureaux