Bain utilise des cookies pour améliorer la fonctionnalité et la performance de ce site. En poursuivant votre navigation suce site, vous acceptez l’utilisation des cookies. Pour plus d’informations, veuillez-vous référer à notre politique de confidentialité

We have French content available. View French site.

Snap Chart

How Australia’s Banks Can Improve the Customer Experience

Leading banks in other countries hardwire the customer perspective into their important decisions.

  • 23 juillet 2019

Snap Chart

How Australia’s Banks Can Improve the Customer Experience

Australia’s major banks have tried various customer programs over the years, which largely failed because of the banks’ need to focus on short-term profitability rather than on decisions that could deliver better long-term customer outcomes. Restoring trust among customers requires a purpose-led culture and a level of commitment analogous to the safety-first approach that mining companies take. The best banks in other countries have created a customer experience that is simple, digital first and personalised. Likewise, Australian bank boards should hold executives accountable for customer outcomes so that they can get back on the path to creating value for customers and shareholders.

Richard Hatherall and Katrina Cuthell are partners with Bain & Company’s Financial Services practice; they are both based in Sydney.

Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Related Brief

A Path for Australia’s Banks to Delight Customers

Here’s how to hardwire the customer’s perspective into all the relevant decisions and processes.

Mots clés

Vous souhaitez continuer cette conversation ?

Nous aidons des dirigeants du monde entier à matérialiser des impacts et des résultats pérennes et créateurs de valeur dans leurs organisations.