European physicians see pharma innovation as a positive force for change in healthcare, despite their declining overall satisfaction with pharma firms. A Bain survey shows that 70% of physicians believe pharma innovation will contribute to high-quality care in the future, and 59% say the increased availability of biosimilar drugs will improve care. On the whole, however, doctors are dissatisfied with pharma customer service and support, and less than one-third said the companies met expectations for unbiased scientific information.
Loïc Plantevin is a Bain partner and leads the firm’s Healthcare practice for Europe, the Middle East and Africa. He is based in the Paris office. Valerio Di Filippo is a partner in Bain’s Healthcare practice and is based in Milan.
Rising physician dissatisfaction in Europe signals an urgent need for change.