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Ten Retail Trends to Watch in China

Bain partners share the factors that are reshaping the retail industry in the country.


Ten Retail Trends to Watch in China

The retail landscape in China is rapidly changing, and Covid-19 has only accelerated these shifts. Bain partners and leaders in the firm’s Retail practice, Johnathan Cheng and Melanie Sanders, discuss 10 trends emerging in China that retailers should be watching, as they will have a lasting impact on the industry's market for years to come.

Related infographic

Ten Trends Powering a New Stage in China’s Retail Evolution

Competition for share of wallet is increasing as Covid-19 accelerates already rapid change.

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