Skip to Content
  • Bureaux

    Bureaux

    Amérique du Nord et Amérique du Sud
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europe, Moyen-Orient et Afrique
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Doha
    • Dubai
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Riyadh
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Asie et Australie
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Seoul
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    Voir tous les bureaux
  • Alumni
  • Presse
  • S’abonner
  • Contacter
  • France | Français

    Sélectionnez votre région et votre langue

    Global
    • Global (English)
    Amérique du Nord et Amérique du Sud
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europe, Moyen-Orient et Afrique
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asie et Australie
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Expertises Sectorielles
    Menu principal

    Expertises Sectorielles

    • Aerospace et Défense
    • Agroalimentaire
    • Automobile
    • Chimie
    • Infrastructures, BTP et Matériaux de Construction
    • Grande Consommation
    • Services Financiers
    • Santé
    • Engins & Equipements Industriels
    • Media et Divertissement
    • Metals
    • Mining
    • Pétrole & Gaz
    • Papier et Emballage
    • Private Equity
    • Secteur Public
    • Distribution
    • Technologie
    • Télécommunications
    • Transportation
    • Travel & Leisure
    • Utilities & Energies Renouvelables
  • Expertises Fonctionnelles
    Menu principal

    Expertises Fonctionnelles

    • Expérience Client
    • ESG
    • Innovation
    • Fusions et Acquisitions
    • Opérations
    • People & Organization
    • Private Equity
    • Sales & Marketing
    • Stratégie
    • IA, Perspectives et Solutions
    • Technology
    • Transformation
  • Digital
  • Points de Vue
  • À propos
    Menu principal

    À propos

    • Notre Activité
    • Nos Valeurs
    • Nos Collaborateurs et Notre Équipe Dirigeante
    • Notre Impact
    • Prix & Récompenses
    • Partenariats Internationaux
    • Evénements
    Further: Our global responsibility
    • Diversité et Inclusion
    • Impact Social
    • Sustainability
    • World Economic Forum
    Learn more about Further
  • Carrières
    Menu principal

    Carrières

    • Rejoignez-nous
      Carrières
      Rejoignez-nous
      • Trouvez votre place
      • Nos domaines d’expertise
      • Equipes multidisciplinaires
      • Étudiants
      • Stages et programmes
      • Événements de recrutement
    • La vie chez Bain
      Carrières
      La vie chez Bain
      • Blog: Dans les coulisses de Bain
      • Récits de carrière
      • Nos collaborateurs
      • Nos bureaux
      • Soutenir votre évolution professionnelle
      • Groupes d’affinités
      • Avantages chez Bain
    • Histoires d’impact
    • Notre processus de recrutement
      Carrières
      Notre processus de recrutement
      • Ce que vous pouvez attendre
      • Entretiens
    Trouver un poste
  • Bureaux
    Menu principal

    Bureaux

    • Amérique du Nord et Amérique du Sud
      Bureaux
      Amérique du Nord et Amérique du Sud
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europe, Moyen-Orient et Afrique
      Bureaux
      Europe, Moyen-Orient et Afrique
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Doha
      • Dubai
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Riyadh
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Asie et Australie
      Bureaux
      Asie et Australie
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Seoul
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    Voir tous les bureaux
  • Alumni
  • Presse
  • S’abonner
  • Contacter
  • France | Français
    Menu principal

    Sélectionnez votre région et votre langue

    • Global
      Sélectionnez votre région et votre langue
      Global
      • Global (English)
    • Amérique du Nord et Amérique du Sud
      Sélectionnez votre région et votre langue
      Amérique du Nord et Amérique du Sud
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europe, Moyen-Orient et Afrique
      Sélectionnez votre région et votre langue
      Europe, Moyen-Orient et Afrique
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asie et Australie
      Sélectionnez votre région et votre langue
      Asie et Australie
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Menu principal
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Expertises Sectorielles
    • Expertises Sectorielles

      • Aerospace et Défense
      • Agroalimentaire
      • Automobile
      • Chimie
      • Infrastructures, BTP et Matériaux de Construction
      • Grande Consommation
      • Services Financiers
      • Santé
      • Engins & Equipements Industriels
      • Media et Divertissement
      • Metals
      • Mining
      • Pétrole & Gaz
      • Papier et Emballage
      • Private Equity
      • Secteur Public
      • Distribution
      • Technologie
      • Télécommunications
      • Transportation
      • Travel & Leisure
      • Utilities & Energies Renouvelables
  • Expertises Fonctionnelles
    • Expertises Fonctionnelles

      • Expérience Client
      • ESG
      • Innovation
      • Fusions et Acquisitions
      • Opérations
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Stratégie
      • IA, Perspectives et Solutions
      • Technology
      • Transformation
  • Digital
  • Points de Vue
  • À propos
    • À propos

      • Notre Activité
      • Nos Valeurs
      • Nos Collaborateurs et Notre Équipe Dirigeante
      • Notre Impact
      • Prix & Récompenses
      • Partenariats Internationaux
      • Evénements
      Further: Our global responsibility
      • Diversité et Inclusion
      • Impact Social
      • Sustainability
      • World Economic Forum
      Learn more about Further
  • Carrières
    Recherches les plus fréquentes
    • Agile
    • Digital
    • Stratégie
    Vos recherches précédentes
      Pages récemment visitées

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Forbes.com

      What’s Your Company’s Change Archetype?

      What’s Your Company’s Change Archetype?

      Organizations typically fit one of four patterns when it comes to their capacity for change. Each points to ways that capacity can strengthen.

      Par David Michels

      • min
      }

      Article

      What’s Your Company’s Change Archetype?
      en

      This article originally appeared on Forbes.com.

      In recent years as we researched how companies can measure their ability to change and assess their strengths and weaknesses, my Bain & Company colleague Kevin Murphy and I began to see an interesting pattern. In a survey of close to 2,000 employees from 37 large global organizations operating across a variety of industries, each company seemed to have its own distinct balance of factors.

      Still, when it came to their overall power to change, they typically fit one of four archetypes.

      • In search of focus: 37% of the companies we reviewed fit this archetype, making it by far the most common. This group has great energy and innovates constantly. Its people can take on a lot, but, similar to young children playing soccer, everyone seems to be chasing the ball. These companies lack direction, purpose, and connection. Their leaders need to focus on the big picture, connecting company activities to purpose and strategy. They must prioritize, saying no to some good initiatives in order to stay focused on the best.
      • Aligned but constrained: 24% of the companies we looked at fit this archetype. This group works well as a unit in lockstep, yet these organizations often lack the people they need to manage greater amounts of change and its accumulating disruption. That leaves them feeling as if they were running a race in the mud, struggling with capacity, development, and connection. These organizations need to identify and address their capacity bottlenecks, reorder their priorities, and add resources where most needed.
      • Stuck and skeptical: 20% fit this archetype. They have good ideas and a history of success, but too much of their change gets stuck at the local level. They are weak in scaling, action, and connection, and they are unable to spread innovation across the organization. That leaves their people impatient, skeptical, and even a bit hopeless. Success will depend on reigniting the enthusiasm of teammates and convincing them that success is possible.
      • Struggling to keep up: 19% of the companies we reviewed fit this archetype. This group is similar to a team of cyclists in the Tour de France who battle a grueling race with many stages. They’re great athletes with a single-minded focus and an action orientation that have delivered results. But as the race wears on, fatigue sets in, and their weakness in flexibility, choreography, and scaling becomes a liability. Companies in this category need to better anticipate what’s around the corner and change their plans accordingly, evaluating whether their strategic direction is still the right one.

      Harvard Business Review decided to put our findings about corporations’ power to change, their Change Power Index, and these four archetypes on the cover of the July/August issue (“How Good Is Your Company at Change?”). During the course of writing the article, we interviewed a number of executives about their organizations’ approach to change. Delta Air Lines’ leaders told us how they came to decide to block the middle seat of all their aircraft as a response to Covid-19, as well as when they knew it was time to end that restriction. Executives from Worley, a global company that provides professional project and asset services to the energy, chemicals, and resources sectors, told us about the many external shocks they’ve had to battle in recent years and how they’ve used these experiences as opportunities to train their future leaders and help them build networks across the organization.

      Executives from Assurant, a company that has, in less than a decade, transformed from an insurance holding company into a very different business by exiting three of four business segments, making a number of significant acquisitions, and centralizing many functions, spoke about building new change muscles. “It’s been perpetual change,” says Keith Demmings, a 24-year veteran who will become CEO in January 2022. (Demmings and current CEO Alan Colberg will talk more about their change journey on a free webinar July 21.) Assurant has gotten better at change over the years, proving that it is indeed possible to build your change power and acquire the capabilities every company needs in today’s changeable business environment.

      Auteurs
      • Headshot of David Michels
        David Michels
        Associé, Tokyo
      Contactez-nous
      Expertises fonctionnelles transverses
      • Conduite du Changement
      Blog Management du Changement
      Using External Perspective to Build Resilience and Drive Change

      To identify your organization’s true strengths and weaknesses, examine yourself as an external buyer would.

      Voir plus
      Blog Management du Changement
      How To Conduct Difficult Conversations as a Leader

      In an increasingly polarized world, leaders who deploy three principles in challenging conversations set themselves apart.

      Voir plus
      Conduite du Changement
      CTO Insights: How to Lead a Transformation

      We spoke with executives who have run transformations at large companies about the three most critical roles of a chief transformation officer.

      Voir plus
      Blog Management du Changement
      Four Ways Leaders Can Make AI Redesigns Stick

      As companies redesign to scale AI, these four lessons help leaders ensure their organizations actually live the new operating model.

      Voir plus
      Blog Management du Changement
      M&A’s Leadership Moment

      Why the world’s most effective executives now treat dealmaking as a test of adaptability, not ambition.

      Voir plus
      First published in juillet 2021
      Mots clés
      • Blog Management du Changement
      • Conduite du Changement

      Comment nous avons aidé nos clients

      Conduite du Changement A Go-to-Market Redesign Helps a Tech Company Thrive

      Lire l’étude de cas

      Conduite du Changement Mobilization Efforts Help a Chemical Company Implement and Sustain 15% Cost Reduction

      Lire l’étude de cas

      Conduite du Changement Results360® Boosts a Pharmaceutical Company’s Stock Price 135%

      Lire l’étude de cas

      Vous souhaitez continuer cette conversation ?

      Nous aidons des dirigeants du monde entier à matérialiser des impacts et des résultats pérennes et créateurs de valeur dans leurs organisations.

      Les points de vue de Bain : notre perspective sur des problématiques auxquelles sont confrontées les entreprises à travers le monde, envoyés chaque mois dans votre boîte de réception. 

      *J’ai lu la politique de confidentialité et j’accepte les conditions.

      Merci de lire notre politique de confidentialité.
      Bain & Company
      Contactez-nous Sustainability Accessibility Conditions d’utilisation Politique de Confidentialité Cookie Policy Mentions Légales Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Contacter Bain

      Comment pouvons-nous vous aider ?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      Voir tous les bureaux