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Fai Assakul



À propos de Fai


  • Leader of Bain's Southeast Asia Retail Practice
  • Founding member of Womxn at Bain in Southeast Asia
  • Co-author of Working Women and the War for Talent

Fai Assakul is a member of our Retail and Customer practices.

She has worked with many large companies in Southeast Asia and China on their growth strategy, customer centricity transformation, and performance improvement. Fai specializes in advising clients across the retail, restaurant, and consumer product sectors, with a track record of creating sustainable results.

Beyond her client work, she is a leader of our Womxn at Bain affiliation group. She also drives recruiting efforts for Southeast Asia.

Fai earned her Ph.D. in manufacturing engineering and MEng in chemical engineering from University of Cambridge, graduating with First Class Honors. She was the first woman to receive a Full Blue in Dancesport.

In her personal time, Fai is a passionate dancer and a proud mum of a young son.

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