All companies must grow to survive—but only one in five growth initiatives succeed. In his best-selling book Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth, or even hits the wall?

In Beyond the Core, Chris outlines an expansion strategy based on putting together combinations of adjacency moves into areas related to, but not part of, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best.

Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, Beyond the Core demonstrates how powerful, repeatable methods for moving into new adjacencies can dramatically increase the odds of success. The best companies hone a systematic approach to choose among a range of possible adjacency moves and carefully time their efforts.

Beyond the Core shows how to find and leverage the best avenues for growth—without damaging the heart of the firm.