Beyond the Core
Expand Your Market Without Abandoning Your Roots
By Chris Zook
Beyond the Core is a classic that will be praised and read by business leaders who are serious about growing their companies. It picks up where Profit from the Core exits with both real and useful discoveries. One of the best business books in the past decade.
—Tom Meredith, CEO, MFI Capital
Chris Zook offers solid ideas and concepts about creating and delivering value by building on what your organization already does well. He offers many useful real-life examples and thoughtful insights in this cutting-edge guide to maximizing opportunities for profitable and sustainable growth.
—James M. Kilts, Former Chairman and CEO, The Gillette Company